For this project, I designed a three-part print advertising campaign aimed at college students, using grid systems as the foundation for each layout. The goal was to go beyond just making the designs visually appealing and focus on how structure can guide the viewer—organizing content, creating hierarchy, and improving clarity.
I explored a variety of grid styles and tested different ways to arrange information before refining the strongest concepts. The final campaign brings these ideas together into a cohesive set of ads that feel consistent while still being visually engaging and easy to navigate.